I stumbled across a full one page ad for Sprint (see right and click to enlarge) on the back of August 2009 Builder magazine that I thought was somewhat misleading. Their punch line: "You're linking cities, people, and life - and keeping order in a precarious world of beams, cables, concrete, and steel." Linking cities (sprawl), I can see that. Linking people (auto-dependency), I see that too. Linking life....? Maybe its just me, but the fish and the bear (assuming both are forms of life) aren't exactly being linked. In fact, they are leaving the picture.. literally. Did Sprint miss the whole "green", "ecological", "environmentally-friendly" movement occuring in the world?
Needless to say, the world of beams, cables, concrete, and steel is so precarious. Oh, and Nextel's got you covered "even if you're atop a crane and your crew is across the river." I could be mistaken, but I'm pretty sure your crew member across the river is "push-to-talking" you atop the bridge tower. I'm not sure why you'd be atop a crane anyways! OSHA!
Maybe I'm being too critical. Sorry Sprint!
He's atop the bridge tower... jeeze, what an engineer. Can you hear me now? Good!
ReplyDeleteIt is kind of alarming that the fish and the water (and maybe the bear too) are falling off the edge of the earth and the people are continuing to build their bridge and tunnel. It serves no point as far as the intended message of the advertisement is concerned and seems to be an ironic, unintended acknowledgement of the worldwide environmental crises and the willful ignorance of it on the part of proponents of sprawl. Maybe the graphic artist put one over on his client!
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